THE FIREWORK-SHAPED-FLYVER
A flyver showing all of the best rocket deals, formed exactly as a rocket. We placed the flyver rockets on car antennas within 500 meters of the outlet. Making it look like whole parking lots were ready to launch. The media was part of a national traditional TV campaign.
SO WHY DID WE DO IT
In Denmark New Years Eve is all about fireworks! Due to safety reasons you’re only allowed to sell fireworks outside stores, making the parking lot the new point of sales.
At ”jem & fix DIY store” we needed a disruptive media to grab the customers attention, and remind them to visit the fireworks department, before they left the premises.
RESULT
The idea generated buzz amongst the target audience, featured in several blogs and news sites. The audience response rate and overall ”talkability” of the campaign has encouraged ”jem & fix DIY store” to go national next year, and support the firework TV-campaign with firework-shaped-flyvers outside all of their stores.
ACCOMPLISHMENTS
Creative Circle Awards
Shortlisted