SEVEN EPISODES OF ZULU BFF
Each show has a specific theme and a matching animated identity to support it.
At TV2 Zulu we wanted to reconnect our audience and once again be the reason for people to meet up in real life.
So together with Carlsberg we created ZULU BFF – Best Friends Forever. Combining traditional TV with an interactive second screen experience. Connecting friends, both on- and off the screen.
Based on a viral ad from Carlsberg, the TV show is about true friendship. In each episode our main guy puts his best friends to the ultimate test through a big-hidden-camera-prank-set-up where they will have to go through serious challenges to help him out.
But the TV show is only half the experience. With the ZULU BFF app we add a whole extra dimension to the show. Syncing up the app with the TV show gives users access to extra content – three extra video tracks, and lots of funny games – all of it with a direct link to the specific episode.
Each show has a specific theme and a matching animated identity to support it.
With the app audiences not only sync up with the TV show – they are also offered a chance to sync up and connect with each other. We created 35 crazy mini games, closely tied to the content of the episodes – so while the BFFs are competing on the TV show, you can battle at home with your friends for bragging rights.
To realize this innovative 2nd screen experience we make use of new state-of-the-art technology. Using audio synchronization we enable the app to automatically identify the specific episode a user is watching – ensuring that extra tracks and interactive games are in sync with the TV show. At the same time, users can connect with each other and play episode-specific multi-user games in sync with the actual action on the TV screen – and all scores are updated in real-time.
We made a TV show and innovative second screen experience that got friends together in real life.
The app went straight to no. 1 in the App Store in its category.
59% used the app together with friends while watching the show.
Zulu BFF was part of making history, with a best day ever for ZULU.
W3 Awards
1 Gold, 2 silver
FWA
Mobile Of The Day
Creative Circle Awards
Gold and one additional shortlist
Danish Internet Awards
Gold and two additional shortlist
Danish Digital Awards
Gold and one additional shortlist
Promax Global
One gold, one silver and one additional shortlist
The International Format Awards
Gold
Rambuk Media and PR Award
Tree shortlist
TvPrisen
Shortlisted