84 % of Danes have a bike. 55 % use it every day. That’s a lot of cyclists!
And sometimes accidents happen because the cyclists aren’t visible to the drivers because of the blind spot drivers have on the right side of their vehicle.
The articulated vehicles also regularly infringe on the bicycle paths when turning, dragging the cyclist under it’s wheels.
We want to highlight how easy it is for something to go unnoticed if you’re not paying attention.
We have all tried missing a piece of information that got stuck in the fold of the magazine. And we have all tried flattening out the page for that same reason.
This is why our idea was to make the message of being noticed very clear by physically making the reader act to make the cyclist visible.
Creative Circle Awards
Winner, Best Use Of Media