Vild $mith is a Danish rap group that completely took Denmark by storm in 2013 when they won the popular national talent competition, “KarriereKanonen”.
The group consists of three hilarious guys that love to party, and that’s exactly what their music is all about; having fun and partying all day every day.
We wanted to invite the fans straight into the crazy party that is a Vild $mith concert. We worked with the idea of freezing the first images that come to mind regarding Vild $mith, whether it is when you fold out their album cover or meet them online.
To take our concept to the next level, we teamed up with a talented, high-end fashion photographer, Daniel Stjerne and a minimalist designer, Dennis Lynge. By doing this, we were able to make room for both cash cannons, a small hedgehog, a Delorean, bubbles and much more, while still keeping it sleek and stylish.